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DISCinsights Blog

Holiday Shopping: For Each Personality Style

Posted on 2012-12-19

How do different DISC personality types approach holiday shopping?

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DISC & Political Campaigns

Posted on 2012-11-16

    November Newsletter From PeopleKeys, DISCInsights, and the Institute for Motivational LivingTake our November Survey and earn a 20% off coupon code for your next order on DISCInsights.com (expires at the end of December).

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Hiring with Confidence

Posted on 2012-06-01

Hire smarter with PeopleKeys' predictive hiring tools. Here are the tools you will need to hire right the first time:

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History of the DISC Assessment

Posted on 2012-05-07

People often wonder, what exactly is a DISC Assessment?  Let’s start off with a little background on DISC and the man who created it, Dr. William Marston (pictured below).  He was a Harvard scholar and published a book in 1928 called Emotions of Normal People which explains his theory of how one’s normal emotions leads to behavioral differences, and that each persons behavior might change over time.  In his work he also came up with four behavioral styles: Drive, Influence, Submission, and Caution. These four styles became the building blocks to the modern day DISC assessment, although we have renamed "Submission" to "Steadiness" and we now use "Compliance" instead of "Caution."  Although Marston built the groundwork for DISC, it wasn’t until the 1940′s that an actual personality profile test was created by Walter Clark, an industrial psychologist.

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