One way coaches have been finding new clients – and immediate success – is through already established channels that allow them to earn while building their brand from the ground up. Once you get certified in DISC Behavioral Analysis, you have the unique chance to start developing multiple streams of income with the application and expert knowledge of the PeopleKeys DISC system. Gain the insight you need to begin capitalizing on your knowledge and experience with the PeopleKeys Business Partner Training and try some of the strategies below.
The great thing about monetizing your marketing efforts is even if you don’t earn a significant amount of revenue initially, you are still building your brand, creating tools which can be used to promote your business on a consistent basis, and providing your clients with additional service offerings – some allowing you to be available even when you can’t physically be there in person. While I-type personalities tend to be the most comfortable when meeting new people, establishing a solid client-consultant relationship may be difficult for any persona in the early stages of consultancy. To be a successful coach doesn’t mean that you will just help others build their own businesses and strengthen operations. It also means you will be compensated for your time and efforts.
In the beginning, it may be harder to form boundaries and recognize “time wasters” from serious clientele. While D-types may be better at deciphering the true intentions of the oncoming public, there is still that moment of awkwardness in drawing those boundaries, agreeing only to provide information in exchange for monetary compensation. Taking advantage of existing channels of monetization will allow you to quickly establish client-consultant relationships, respond only to serious inquiries and weed out prospects based on preliminary advice you provide in the interim. Implementing this approach will not only expand your immediate reach with potential new customers, but it will also provide you with the ability to monetize your efforts more efficiently.
A preferred method by many consultants, especially if they are credentialed, is through per minute consultations by phone, chat or email. Here, a consultant earns immediate revenue from his or her efforts on sites, such as LiveAdvice (formerly known as Ingenio), Clarity.FM, or Ether. The consultant sets their own rates and can choose to be paid via check or daily direct deposit. Not only is this a great way to earn new clients in other regions of the world, but it is also a way to perfect your consultation tactics and other services you can offer to on-the-go clientele who might otherwise be too busy to meet one-on-one.
We are living in the days of live stream. Whether you are streaming to a social media site, such as Facebook or YouTube, or to a streaming device, such as a Roku or Sirius/XM Radio, you have the ability to monetize your live interactions with viewers. Some platforms, such as Patreon and Live.Me, will allow your viewers to provide financial support should they be engaged by the content you are providing. Many of them want discounted advice, some want recognition, others simply want to show their appreciation for your contributions to their future success.
Most live streams come with the standard text-based chatroom, while others allow participants to “beam” in and interact face-to-face before an audience. All streams allow for publication and most allow this recorded content to become monetized where future revenue will be made based on advertising to the site.
There are many different ways you can monetize your stream. Some consultants find partnering with other brands will benefit their bottom line. They provide brand placement, advocacy and positive reviews, while earning a few dollars as an ambassador or partner of that brand. These brands also promote the consultant through sponsorship and cross-promotion. Strategic partnerships can also provide prizes and incentives for live contests and giveaways, all of which will drive new audiences and create a buzz surrounding the consultant’s feeds.
Other effective ways to leverage new clientele, build your brand, and increase revenue:
Written by: Jessica N. Abraham
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