DISCinsights Blog

We live in a versatile economy. It’s not unusual for companies to hire on a project-by-project basis or let their employees work remotely. Thus, they are minimizing overtime pay and overhead, and in some cases eliminating costs associated with office space or tax laws. In return, their employees are enjoying a little flexibility, taking on more than one project at once, and often earning more than they would as a full-time employee with the company. Remote or temp employees and project-based managers are in more demand than ever. While many companies actually have a full-time project management office staffed with in-house professionals, it’s becoming the norm to hire project managers that may not ever reach a physical office or those who control remote teams, globally dispersed around the world.

One way coaches have been finding new clients – and immediate success – is through already established channels that allow them to earn while building their brand from the ground up. Once you get certified in DISC Behavioral Analysis, you have the unique chance to start developing multiple streams of income with the application and expert knowledge of the PeopleKeys DISC system. Gain the insight you need to begin capitalizing on your knowledge and experience with the PeopleKeys Business Partner Training and try some of the strategies below.

There are many approaches a coach can apply to expand their coaching network. In addition to gaining online visibility and creating content for different digital channels, there’s no better promotion than that earned through word-of-mouth and referrals. As a Certified Behavioral Consultant, you may and must network within the community and establish yourself amongst people who may already be familiar with your previous career, reputation or history. Depending on your personality style and your internal passions, this type of awareness is up for interpretation.

If you build your brand, people will come for you to coach them. While we’re referencing the movie “Field of Dreams,” as a Certified Behavioral Coach you will need a strategy to help you gain momentum, credibility, and increased revenue in a field of your own and develop your coaching business to the level you want it to be. As we provide you with a brief insight on brand awareness, social branding, and public relations tactics, please envision yourself as a brand and compare these topics to what you are currently doing. Apply these strategies to your own business and watch your portfolio grow.

Many coaches get accredited in DISC Behavioral Analysis as a first step or as a part of their coaching training. Once they complete their training as a Certified Behavioral Consultant or as a Certified Behavioral Life Coach, one of the most often asked questions is how do I reach my potential clients. We, at PeopleKeys, are here to help while you’re expanding your coaching network. One of the first places you should start developing your brand is on social media, and here are a few points for you to consider.

Many coaches who feel confident providing business expertise in sales, strategic planning, and growth but are reluctant to venture into hiring, despite the impact hiring can make in each of these areas. Could DISC for Hiring be the missing piece of your puzzle for success? Effective hiring strategies can have an immediate and long-lasting impact on growth and productivity. Many DISC Certified Behavioral Consultants are tasked to manage the hiring process of their clients, or at least provide advice for the best fit (especially for top management positions). As you are probably quite aware by now, and from your training with PeopleKeys, DISC system is one of the most effective ways to gage human behavior and develop improved communications amongst teams. It’s effective for operations and sales, and it’s definitely effective in predictive hiring processes.

Networking can be an uncomfortable feat for many coaches entering their first few years in business. They’re intimidated by titles and worried decision-makers are unapproachable. In fact, making more connections means growing your coaching network and increasing your potential client outreach. Following up with your network not only warrants eventual contracts in the future, but it also keeps interested parties “in the loop.” As your coaching network begins to grow, your efforts will not go unnoticed. You can build your network by participating within local chapters and organizations, frequenting mixers and events, and even socially through sites such as Alignable and LinkedIn. While we have heard the cliché, “it’s not about what you know, it’s about who you know,” there is truth to the matter. Here are a few points to consider:

According to Sandy Kulkin, CEO and Founder of PeopleKeys, “People are different, but they’re predictably different.” They’re different in the ways they carry themselves, the ways they are motivated, how they interact with others, how they deal with stress, and even how they seal the deal. But on the other end of the spectrum, the various personality types have been prewired in our systems from the time we were born through our years of “adulting.” The experiences we encountered in childhood tend to dictate how we deal with stress, and our trust in others will come from the adversity we have faced over our lifetime.

You’ve implemented various strategies, utilizing DISC methods for sales, leadership, and predictive hiring – but, now what? How do we gage our performance and determine the results of our efforts? How do we use these results to improve our business over time?

You may be surprised but the truth is that anyone can be successful at sales and you can certainly predict a sales team’s effectiveness. It may not happen naturally or overnight… It takes is a little bit of awareness, training, and willingness to adapt to other personas. While some personalities are natural-born influencers, even the most driven sales professional will run into clients who are difficult to read and a little rough around the edges.